Rukter
Začněte zdarma

Příručky elektronického obchodu pro prodejce

Články krok za krokem, které vám pomohou začít, budovat a rozvíjet vaše online podnikání.

Začínáme

Jak začít prodávat online v roce 2026 – Kompletní průvodce pro začátečníky

Naučte se krok za krokem, jak začít prodávat produkty online v roce 2026 – od výběru platformy až po přijetí první platby. Nejsou potřeba žádné zkušenosti.

7 min přečteno

Jak vytvořit internetový obchod za 10 minut (krok za krokem)

Vybudujte si profesionální internetový obchod za méně než 10 minut – žádné kódování, žádný měsíční poplatek. Podrobný průvodce se snímky obrazovky a tipy pro začínající prodejce.

5 min přečteno

Jak prodávat produkty online zdarma v roce 2026

Opravdu můžete prodávat online bez placení měsíčních poplatků? Ano. Tato příručka popisuje nejlepší bezplatné platformy a přesně to, jak nastavit bezplatný online obchod, který skutečně prodává.

5 min přečteno

How Much Does It Really Cost to Start an Online Store in 2026?

A realistic breakdown of starting an online store in Southeast Asia in 2026. Platform, domain, payment fees, product photography, inventory, marketing -- with three real budget tiers.

6 min přečteno

How to Get Your First 100 Customers (Without Spending on Ads)

A 90-day playbook to acquire your first 100 paying customers from scratch -- without paying for ads. Real tactics that worked for indie ecommerce founders in Southeast Asia.

8 min přečteno

How to Price Your Products for Online Selling -- A Practical 2026 Guide

Stop guessing your prices. A practical pricing guide for online sellers in 2026 -- covering cost-plus, value, psychology, bundles, and the margins that keep a small store alive.

8 min přečteno

How to Write Product Descriptions That Sell (2026 Copywriting Guide)

Turn browsers into buyers with product descriptions that actually convert. A practical 2026 guide to structure, benefits-led copy, SEO keywords, and the words that build trust.

7 min přečteno

Marketing a růst

Product Photography with a Phone -- Pro Photos for Under $30 (2026 Guide)

You don't need a DSLR. Learn how to take pro-quality product photos with just your phone and a few cheap tools. Step-by-step guide with lighting, angles, and free editing apps.

6 min přečteno

Ecommerce SEO for Beginners 2026 -- Rank on Google Without Paying for Ads

A practical SEO guide for online store owners with zero technical background. Covers keyword research, product page optimization, and the free tools that actually move rankings.

9 min přečteno

Social Media Marketing for Online Stores -- Free Playbook for 2026

A practical, no-budget social media playbook for online store owners. What to post, where to post, and how to turn followers into buyers -- without spending on ads.

8 min přečteno

Live Selling on Facebook and TikTok -- The 2026 SEA Playbook

Step-by-step guide to live-stream selling on Facebook and TikTok in Southeast Asia. Setup, scripts, lighting, pricing tactics, and how to fulfil 200 orders from a single 90-minute stream.

9 min přečteno

Abandoned Cart Recovery -- How to Win Back 30% of Lost Sales

Step-by-step guide to recovering abandoned shopping carts on your ecommerce store. Email, LINE, and SMS sequences with real conversion data and the timing that actually works.

6 min přečteno

LINE OA for Online Stores -- The Repeat-Customer Goldmine

How Thai online stores use LINE Official Account to retain customers, drive repeat orders, and outperform email marketing. Setup, broadcast tactics, automation, and cost optimisation.

7 min přečteno

Prodej modelů a kanálů

Elektronický obchod v jihovýchodní Asii: Kompletní průvodce pro online prodejce (2026)

Praktický průvodce online prodejem v jihovýchodní Asii – pokrývající platební metody, platformy, jazyky a logistiku v Thajsku, Indonésii, Vietnamu, Malajsii, na Filipínách a dalších.

9 min přečteno

TikTok Shop vs Your Own Online Store -- Which Should You Choose in 2026?

TikTok Shop is exploding -- but should you bet your business on it? Honest comparison of TikTok Shop vs running your own online store, with real numbers from 2026.

6 min přečteno

Dropshipping in Thailand 2026 -- Complete Beginner Guide (Honest Edition)

Everything you need to know about dropshipping in Thailand in 2026 -- realistic profit margins, where to find suppliers, the legal side, and the mistakes that kill most dropshippers in the first 90 days.

8 min přečteno

Marketplaces vs Your Own Website -- Which Makes More Money in 2026?

Honest math on selling through third-party marketplaces versus running your own ecommerce website. Fees, branding, customer data, and long-term profit for Southeast Asian sellers.

8 min přečteno

PromptPay for Business -- Complete Guide for Online Sellers (2026)

How to accept PromptPay payments on your online store. Covers personal vs corporate PromptPay, fees, slip verification, daily limits, and tax implications for Thai SMEs.

6 min přečteno

How to Run a Food Delivery Online Store (Skip the 30% Commission)

Step-by-step guide to running your own food delivery online store. Menu setup, slot booking, packaging, delivery zones, and how to keep 100% of every order instead of paying 30% commission.

8 min přečteno

The Pre-Order Business Model -- Sell Before You Make (Zero Inventory Risk)

How to run a pre-order ecommerce business with zero inventory risk. Covers timing, deposits, manufacturer negotiation, customer communication, and avoiding the cancellation cliff.

7 min přečteno

Cross-Border Ecommerce in Asia -- How to Sell to Customers in Other Countries

A practical guide to selling across borders in Southeast Asia. Currency, shipping, customs, payment methods, and local payment integrations for Thailand, Vietnam, Indonesia, Philippines, and Malaysia.

8 min přečteno

Agentic Commerce and Agentic Business in 2026: What Online Sellers Need to Know

AI agents are starting to buy, compare, and transact on behalf of shoppers in 2026. Here's what agentic commerce means for your online store -- and how to get ready.

7 min přečteno

Srovnání platforem

Nejlepší alternativy Shopify v roce 2026 – bezplatné možnosti pro každou zemi

Shopify stojí 39–399 $ měsíčně. Objevte nejlepší bezplatné alternativy Shopify v roce 2026 – v porovnání s cenou, funkcemi a podporou místních plateb pro každou zemi.

8 min přečteno

Rukter vs Shopify (2026): A Free Shopify Alternative for Independent Sellers

Compare Rukter and Shopify in 2026 -- pricing, transaction fees, local payments, and languages -- and see when a free Shopify alternative is the better fit for your store.

5 min přečteno

Rukter vs BigCommerce (2026): A Simpler, Free BigCommerce Alternative

Rukter vs BigCommerce compared for 2026 -- pricing, sales thresholds, ease of use, and local payments. See which ecommerce platform fits an independent seller best.

5 min přečteno

Rukter vs WooCommerce (2026): Hosted Simplicity vs Self-Hosted Control

Rukter vs WooCommerce for 2026 -- the real cost of self-hosting, maintenance, and plugins versus a free, fully hosted store. See which suits a non-technical seller.

5 min přečteno

Rukter vs Wix (2026): An Ecommerce-First Alternative to a Website Builder

Rukter vs Wix compared for 2026 -- ecommerce depth, pricing, local payments, and languages. See why a commerce-first platform can beat a website builder for selling.

5 min přečteno

Rukter vs Squarespace (2026): Commerce-First vs Design-First

Rukter vs Squarespace for 2026 -- commerce depth, transaction fees, local payments, and languages. See which platform fits a seller versus a design-led brand site.

5 min přečteno

Rukter vs Ecwid (2026): A Full Storefront vs an Add-On Store

Rukter vs Ecwid for 2026 -- standalone storefront versus an embeddable widget, free-plan limits, local payments, and languages. See which fits how you want to sell.

5 min přečteno