Rukter Guide · 5 min read

How to Sell Products Online for Free in 2025

Can you really sell online without paying monthly fees? Yes. This guide covers the best free platforms and exactly how to set up a free online store that actually sells.

Start for free →January 2025

Is it really free to sell online?

Yes -- with the right platform. There are three types of "free" in ecommerce:

1. Free to start, but pays per sale: Shopee, Lazada, Etsy take a commission on each order (typically 1-10%). You pay nothing upfront but share your revenue.

2. Free platform, you pay payment processing: Rukter charges nothing to run your store. When customers pay by credit card (via Stripe), Stripe charges their standard processing fee (typically 1.5-3%). Rukter takes nothing.

3. Free everything, but limited: Some platforms offer truly free plans with restrictions -- small product limits, transaction fees, or a generic shared domain.

The best free setup for most sellers: use Rukter (free) with PromptPay or bank transfer (no processing fees at all). You can sell at zero cost per transaction.

Platform comparison: what is actually free?

Here is what each platform actually costs:

  • Rukter -- Free. No transaction fee from Rukter. Stripe card fee if you use Stripe.
  • Shopee -- Free to list. Commission 1-3% per order.
  • Lazada -- Free to list. Commission 1-8% per order.
  • WooCommerce -- Free plugin. Need to pay for hosting ($5-15/month).
  • Shopify -- $29/month minimum. + 0.5-2% transaction fee.
  • Etsy -- $0.20 per listing + 6.5% transaction fee.
  • Facebook Shop -- Free. Checkout limited to some countries.

How to set up a completely free online store

The cheapest way to sell online with zero recurring costs:

Step 1: Sign up for Rukter at rukter.com (free, no credit card).

Step 2: Set up your store, add products, customise your storefront.

Step 3: Enable PromptPay QR payment (upload your QR image) or bank transfer. These methods have zero processing fees -- you receive the full amount every time.

Step 4: Share your store URL on LINE, Facebook, and Instagram.

You now have a professional online store with zero monthly costs and zero transaction fees.

When you might want to pay for something

Free is great to start but there are a few low-cost additions worth considering as you grow:

Custom domain (~$10-15/year): Instead of yourstore.rukter.com, get yourstore.com. Looks more professional and is easier to share. Domain registration is a one-time annual cost -- not monthly.

Better product photos: A small investment in lighting (a ring light costs under $20) dramatically improves conversion rates.

Credit card payments via Stripe: If customers ask to pay by card, Stripe processing fees (1.5-3%) are a worthwhile cost. Rukter itself still charges nothing.

Maximising free traffic (SEO)

Paid advertising costs money. SEO is free -- it just takes time. To get free traffic from Google:

- Write a detailed product description that includes words customers search for - Use Rukter's built-in SEO tools (Dashboard → SEO) to set title and description per product - Make sure your store is in Google Search Console (free account) and submit your sitemap - Get other websites to link to your store (ask partners, suppliers, local blogs)

Rukter automatically generates a sitemap at yourstore.rukter.com/sitemap.xml and includes all the correct meta tags. This gives Google everything it needs to index your store.

Ready to start your online store?

Rukter is free. No monthly fee. No transaction fee. Set up in minutes.

Create your free store →