Comparison · Updated 2025

Rukter vs Shopify

Shopify starts at $29/month and charges extra transaction fees in most countries. Rukter is free — with local payment methods, 21 languages, and a built-in AI assistant.

Start free on Rukter →No credit card · No monthly fee

Feature comparison

FeatureRukterShopify
Monthly priceFree (฿0 / $0)$29 – $299 / month
Transaction fee (Rukter/Shopify)None0.5% – 2% per order*
Credit card via Stripe✅ Stripe standard rate✅ Shopify Payments / Stripe
PromptPay / Thai QR✅ Built-in❌ Requires paid app
Bank transfer✅ Built-in❌ Requires paid app
Cash on Delivery✅ Built-in❌ Requires paid app
AI assistant (seller dashboard)✅ Built-in (Claude)❌ Requires paid app
Languages21 languagesEnglish + paid translation apps
Thai storefront✅ Native⚠️ Limited / app required
Custom domain✅✅
Product / inventory management✅✅
Discount codes✅✅
SEO tools (title, description, sitemap)✅ Built-in✅ Built-in
App marketplaceEssentials built-in3,000+ apps (many paid)
Setup time~10 minutes30–60 minutes

* Shopify transaction fee applies when not using Shopify Payments. Shopify Payments is only available in ~20 countries.

Country-by-country comparison

Shopify Payments availability varies dramatically by country. Where it is unavailable, Shopify charges an additional 0.5–2% fee on every order — on top of your payment processor's rate.

🇹🇭Thailand
RukterFree. PromptPay + bank transfer built-in. Thai language native.
ShopifyNo Shopify Payments. Extra 0.5–2% fee per order. Thai UI requires app.
🇮🇩Indonesia
RukterFree. Bank transfer + COD built-in. Indonesian language native.
ShopifyNo Shopify Payments. Extra fee. Local e-wallets require paid apps.
🇻🇳Vietnam
RukterFree. Bank transfer built-in. Vietnamese native.
ShopifyNo Shopify Payments. Extra fee. VNPay/Momo require apps.
🇵🇭Philippines
RukterFree. COD built-in. Filipino language native.
ShopifyNo Shopify Payments. Extra fee. GCash requires paid integration.
🇲🇾Malaysia
RukterFree. Bank transfer + COD. Malay language native.
ShopifyShopify Payments available. Standard rates apply. FPX via app.
🇲🇲Myanmar
RukterFree. Bank transfer + COD. Burmese language native.
ShopifyNo Shopify Payments. Extra fee. Very limited local support.
🇮🇳India
RukterFree. Bank transfer + COD. Hindi language native.
ShopifyShopify Payments available. Razorpay/Paytm via apps.
🇯🇵Japan
RukterFree. Stripe + COD. Japanese native.
ShopifyShopify Payments available. Strong app ecosystem.
🇰🇷South Korea
RukterFree. Stripe + COD. Korean native.
ShopifyShopify Payments available. Kakao Pay via app.
🇩🇪Germany
RukterFree. Stripe + bank transfer. German native.
ShopifyShopify Payments available. Strong app ecosystem.
🇫🇷France
RukterFree. Stripe + bank transfer. French native.
ShopifyShopify Payments available.
🇧🇷Brazil
RukterFree. Stripe + bank transfer. Portuguese native.
ShopifyNo Shopify Payments. Extra fee. PIX/Boleto via apps.
🇸🇦Saudi Arabia / Middle East
RukterFree. Bank transfer + COD. Arabic (RTL) native.
ShopifyLimited Shopify Payments. Local methods via apps.

Frequently asked questions

Is Rukter really free?

Yes. Rukter has no monthly subscription fee and no transaction fee. If you use Stripe for credit card payments, Stripe charges their standard processing rate — but Rukter itself takes nothing.

Does Rukter work outside Thailand?

Yes. Rukter supports 21 languages and sellers in any country can use it. It is especially well-suited for Southeast Asia, South Asia, and the Middle East where Shopify Payments is often unavailable.

Why does Shopify charge extra transaction fees?

Shopify charges 0.5–2% per transaction if you use a payment processor other than Shopify Payments. Shopify Payments is only available in ~20 countries. Sellers in Thailand, Indonesia, Vietnam, Philippines, and many other countries cannot use Shopify Payments, so they pay the extra fee on every order.

Can I migrate from Shopify to Rukter?

Yes. You can export your products from Shopify and recreate them in Rukter. Currently this requires manually re-adding products or using CSV import. Your customer data and order history would remain in Shopify.

What does Rukter not have that Shopify has?

Shopify has a large app marketplace with 3,000+ third-party integrations, more advanced B2B and wholesale features, and a larger global support ecosystem. Rukter is best for sellers who need the essentials — store, products, payments, orders — without complexity or cost.

Try Rukter for free today

Open your store in minutes. No monthly fee, no transaction fee, no credit card.

Create your free store →