Tallace-tallacen Kafofin watsa labarun don Shagunan Kan layi -- Littafin Playbook Kyauta don 2026

Babban kuskuren sabbin masu siyarwa akan kafofin watsa labarun: ƙoƙarin yin rubutu akan Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, da YouTube gaba ɗaya. Sakamakon yana da bakin ciki, abun ciki mai ƙarewa akan kowane dandamali.

Zaɓi dandamali guda 2 dangane da inda abokan cinikin ku suke ciyar da lokaci:

- TikTok + Instagram * -- idan kun siyar zuwa 'yan ƙasa da 35 (salon, kyakkyawa, na'urori) - Facebook + LINE * -- idan kun sayar wa sama da 35s a Thailand (kayan gida, abinci, sabis) - Pinterest + Instagram * -- idan kuna siyar da samfuran gani da ido (adon gida, bikin aure, salon) - YouTube + Instagram * -- idan samfurin ku yana buƙatar nuni (kayan kwalliya, na'urori, dacewa)

Yi kyau akan dandamali 2 kafin ƙara na uku.

Kowane asusun zamantakewar ecommerce mai nasara yana juyawa tsakanin ɗimbin nau'ikan abun ciki. Zaɓi 3-4 kuma zagaya ta cikin su:

• •Nunin samfuri -- samfuri ɗaya, harbin gwarzo ko kallo 360
• •Ana amfani da shi - samfurin da ake amfani dashi a rayuwa ta ainihi (abokin ciniki ko samfuri)
• •Bayan al'amuran -- marufi, samowa, aikin fasaha
• •Ilimi -- nasihu masu alaƙa da alkuki (yadda ake salo, yadda ake kulawa, yadda ake zaɓar)
• •Ƙirƙirar mai amfani -- sake buga hotunan abokin ciniki (tare da izini)
• •Labarin kafa -- gajerun bidiyoyi game da ku, dalilin da yasa kuka fara, abin da kuke tsayawa akai

Don watan ku na farko akan kafofin watsa labarun, bi wannan tsari mai sauƙi:

Mako na 1 -- Gidauniyar *: 7 posts. Rana ta 1: kantin intro. Kwanaki 2-4: hotuna samfurin jarumai 3. Ranar 5: Bidiyon labarin mai kafa. Rana ta 6: bayan-da-scells. Ranar 7: shaidar abokin ciniki ko bita.

Mako Na Biyu -- Ilimi: 7 posts. Haɗa nunin samfuran tare da guraben ilimi 3-4 (nasihu, yadda ake yi, FAQs a cikin alkukin ku).

Mako Na Uku -- Hujja ta zamantakewa *: 7 posts. Sake buga hotunan abokin ciniki, sake dubawa na fasali, raba bidiyon cire akwatin.

Mako Na Hudu -- Gabatarwa *: 7 posts. Haɗa cikin posts na talla 2-3 (lambar rangwame, iyakance iyaka, sabon isowa).

Bayan kwanaki 30, ninka nau'ikan abun ciki waɗanda suka sami mafi yawan haɗin gwiwa.

Manyan masu tasiri sun kashe dubbai. Ƙananan masu tasiri (mabiyan 1k-20k) suna da araha mai ban mamaki - da yawa za su yi aiki a musayar samfurin kyauta.

Yadda ake samunsu:

1. Bincika hashtags masu dacewa da alkukin ku akan Instagram da TikTok 2. Dubi asusu tare da mabiyan 1k-20k da babban haɗin gwiwa (5%+ abubuwan so-to-mabiya) 3. Bincika ingancin abun ciki da masu sauraro -- guje wa bot-mabiya 4. DM su ɗan gajeren magana mai ladabi: "Hi [suna], Ina son abubuwan da ke cikin ku akan [magana]. Muna yin [samfurin]. Za ku kasance a bude don karɓar ɗaya a musayar don sake dubawa na gaskiya?"

Yi tsammanin adadin martani na 20-30%. Yi shirin aika samfuran 10 don samun ingantattun posts 2-3. Bibiyar keɓantattun lambobin nuni ga kowane mahalicci don auna ainihin ROI.

Ba kwa buƙatar kyawawan kayan aikin nazari don farawa. Bibiyar waɗannan ma'auni na asali kowane mako:

• •Girman mabiya -- shin lambobinku suna karuwa mako kan mako?
• •Adadin shiga -- (likes + comments) / mabiya kowane post
• •Danna mahaɗin -- yi amfani da bit.ly ko Linktree don hanyar haɗin yanar gizon kyauta
• •Tallace-tallacen da aka danganta ga zamantakewa -- tambayi sababbin abokan ciniki "Yaya kuka same mu?" a wurin biya ko a cikin bayanan jigilar kaya
• •Lambobin rangwame na musamman a kowane dandamali (misali TIKTOK10, INSTA10) -- don haka ku san wace tasha ce ke fitar da kudaden shiga

Waɗannan kurakuran shine dalilin da yasa yawancin asusun zamantakewar ecommerce plateau:

- Buga hotunan samfurin kawai. Abincin ku ya zama kasida. Haɗa cikin abubuwan ilmantarwa da bayanan bayan fage. - Babu bayyanannen kira zuwa mataki. Kowane rubutu yakamata ya gayyato mataki na gaba a hankali -- ziyarci hanyar haɗin gwiwa, sharhi, adanawa, DM don ƙarin bayani. - Siyan mabiya. Yana haɓaka lamba amma adadin haɗin kai na tankuna, wanda ke kashe isar algorithmic ga kowa. - Posting sannan ya ɓace. Algorithms yana ba da daidaito. 3 posts a mako na watanni 6 yana bugun 30 posts a cikin mako guda to babu komai. - Rashin amsawa ga sharhi. Kowane amsa yana haɓaka wannan post ɗin a cikin algorithm. Yi la'akari da sharhi azaman bincike na abokin ciniki kyauta da isa kyauta. - Yin watsi da DMs. DM yawanci mai siye ne a shirye ya yi tambaya ɗaya kafin siye. Amsa a cikin sa'o'i 24.