Ungasiqhuba Kanjani Isitolo Esiku-inthanethi Sokulethwa Kokudla (Yeqa Ikhomishini engama-30%)

Abahlanganisi bokulethwa kokudla e-Thailand ngokuvamile bakhokhisa izindawo zokudlela u-25-35% ikhomishini nge-oda ngalinye. Ngesidlo sasemini sama-baht angu-200, indawo yokudlela igcina ama-baht angu-130-150 ngaphambi kwezindleko zesithako, igesi, nomsebenzi. Izindawo zokudlela eziningi ezincane zilahlekelwa imali kuwo wonke ama-oda e-aggregator futhi zigqekeza kuphela ekudleni.

Ukuqalisa iwebhusayithi yakho yoku-oda kukuvumela ukuthi ugcine u-95%+ wawo wonke ama-oda. Ukuhwebelana: uzisingatha ukulethwa ngokwakho (noma ubambisane ne-3PL ngemibandela engcono). Ezindaweni zokudlela ezinezisekelo zamakhasimende asendaweni athembekile, lesi sibalo asinangqondo.

Isayithi lakho lokuletha ukudla lisebenza kahle uma:

- Usuvele unamakhasimende aphindayo azi uhlobo lwakho (ayikho inkinga yokutholwa) - Isilinganiso senani lakho le-oda lingu-250+ baht (izindleko zokulethwa zingamaphesenti amancane emali engenayo) - Usebenzela indawo echaziwe phakathi kwama-5-7 km - Unevolumu yoku-oda ebikezelwayo (isb. isixuku sasemini, idina ngempelasonto)

AYISEBENZI uma: - Uncike kubahlanganisi benkampani yangaphandle ukuze uthole ukuze uthole amakhasimende amasha - I-oda lakho elimaphakathi lingaphansi kwe-150 baht (izindleko zokulethwa zisula umkhawulo) - Indawo yakho yokudlela isendaweni engaminyana kakhulu engenazo izimoto zokuhamba ngezinyawo

Amamenyu wezindawo zokudlela kumasayithi e-ecommerce adinga ukwakheka okuhlukile kunokuthengisa:

- Amaqembu okulungisa: izinga lezinongo, ukushintshwa kwamaprotheni, usayizi, izengezo -- imodeli yalokhu njengokuhlukahluka komkhiqizo noma izengezo ku-Rukter - Izithombe zayo yonke into: izithombe zekhamera yefoni zilungile kodwa yonke into idinga eyodwa -- amamenyu ombhalo kuphela alahlekelwa u-40% wama-oda - Izipesheli zansuku zonke: maka izinto njengokuthi "namuhla kuphela" ngokubala wehla -- kudala ukuphuthuma futhi kunciphisa ukumoshwa kwezinto ezibolayo - Izinqwaba zeCombo: amasethi akhiwe kusengaphambili ngesaphulelo esincane phakamisa i-AOV ngo-25-40% - Ukushintsha kokuphuma kwesitoko: kubalulekile ezindaweni zokudlela -- izithako ziyaphela phakathi nesevisi, futhi ama-oda athembisa ngokweqile ayindlela eshesha kakhulu yokuqeda ukwethembana

Ngokungafani ne-ecommerce yokudayisa, ama-oda okudla awakwazi ukugcwaliseka wonke kanyekanye. Sebenzisa ukubhuka kwesikhala sesikhathi:

1. Chaza amawindi okulethwa: isb. 11:30-12:00, 12:00-12:30, 12:30-13:00 2. Faka i-slot ngayinye enanini eliphezulu lama-oda ikhishi lakho elingawakhiqiza kulelo windi 3. Uma isikhala sigcwele, ikhasimende libona indawo elandelayo etholakalayo ekuphumeni 4. Zinqamule ngokuzenzakalelayo uku-oda imizuzu engu-30 ngaphambi kokuba indawo iqale ukuze ikhishi likwazi ukulungiselela

Lokhu kuvimbela inhlekelele yakudala yohlelo lokusebenza lwama-oda angu-30 ngesikhathi esisodwa aphahlazeka ekhishini emini.

Unezinketho ezintathu zokuletha:

Ukulethwa kwakho (wena noma umshayeli oqashiwe): - Izindleko: 50-150 baht iconsi ngalinye (uphethiloli + isikhathi + ukwehla kwenani lebhayisikili) - Okungcono kakhulu: ama-oda angaphakathi kwe-5 km, ivolumu ebikezelwe, isipiliyoni se-premium (umshayeli wakho uyawazi amakhasimende akho)

3PL uzakwethu (amasevisi e-courier afunekayo): - Izindleko: 60-120 baht iconsi ngalinye - Kulungele kakhulu: ivolumu eguquguqukayo, amabanga amade, izinsuku ongakwazi ukuziletha wena - Misa i-akhawunti yebhizinisi ukuze uthole amanani angcono kunohlelo lokusebenza olumisiwe

Ukulandwa kwekhasimende: - Izindleko: 0 baht (nikeza isaphulelo esingu-10% ukuze ukhuthaze) - Okungcono kakhulu: isixuku sasemini, izakhiwo zamahhovisi phakathi kwama-500m - Nikeza njalo le nketho -- u-20-30% wama-oda azoyikhetha uma intengo ilungile

Ukupakishwa okungalungile yisizathu #1 esenza amakhasimende angaphinde a-ode. Faka imali lapha:

- Izikhwama ezifakiwe : i-200-400 baht ngayinye, iminyaka engu-2 edlule; imiyalo ifika kushisa - Iziqukathi ezingavuzi: izitsha zephepha ezine-PE coating, noma ipulasitiki eqinile enezivalo ezivaliwe - Hlukanisa amasoso nezinto ezinoshukela : i-soggy spring roll ilahlekelwa yikhasimende impilo yakho yonke - Ukuhlukana okushisayo nokubandayo : ungalokothi upakishe u-ayisikhilimu kanye ne-pad thai esikhwameni esifanayo - Yifake uphawu: isitikha sama-baht angu-5 kuso sonke isiqukathi = ukumaketha kwamahhala kwasendaweni njalo lapho ikhasimende likwenza

Ezintweni ezibandayo (ama-smoothies, amasaladi, ama-dessert) cabangela amaphakethe eqhwa ezinyangeni zasehlobo -- umehluko wekhwalithi yokufika uyamangalisa.

Isayithi lokudla lihlala noma lifa ngokutholwa kwendawo. Iziteshi zamahhala ezisebenzayo:

- I-Google Bhizinisi Lami: funa indawo yokudlela yakho, engeza izithombe zemenyu, isixhumanisi sesayithi lakho loku-oda. Lena i-lever eyodwa enkulu yamahhala yezindawo zokudlela zasendaweni. - LINE OA: qhumisa umlayezo "okhethekile wanamuhla" ngo-11 ekuseni njalo phakathi nesonto. I-LINE inenani elivulekile eliphezulu kakhulu kunanoma yisiphi isiteshi e-Thailand (>80%) - Amaqembu omakhelwane be-Facebook : thumela isithombe esisodwa esikhethekile sansuku zonke esinesixhumanisi soku-oda (amaqembu amaningi avumela lokhu kumabhizinisi endawo) - Ikhodi ye-QR ku-cashier: ikhasimende ngalinye lokudlela lithatha isitikha noma ikhadi lebhizinisi eline-QR ukuze li-oda ukulethwa ngokuzayo - Uhlelo lokwethembeka: i-oda le-10 lamahhala, lilandelelwa ngokuzenzakalelayo ku-Rukter -- imvamisa yokuphinda i-oda ngokuvamile iphindwe kabili