Rukter Abaqondisi · 8 min funda
Ungawathola Kanjani Amakhasimende Akho Okuqala Ayi-100 (Ngaphandle Kokuchitha Ezikhangisweni)
Incwadi yokudlala yezinsuku ezingu-90 yokuthola amakhasimende akho okuqala angu-100 akhokhayo kusukela ekuqaleni -- ngaphandle kokukhokhela izikhangiso. Amaqhinga wangempela wabasunguli be-indie ecommerce emhlabeni jikelele.
Kungani zokuqala eziyi-100 zihlukile
Amakhasimende akho okuqala angu-100 akuwona amakhasimende akho amaphakathi. Bangabamukeli bokuqala abazothenga esitolo esingenamagama, bathethelele imiphetho yakho emibi, futhi batshele abangani babo uma ubajabulela.
Ungacabangi ngesikali okwamanje. Ungacabangi nge-ROAS noma i-CAC. Umsebenzi wakho ezinsukwini zokuqala ezingu-90 ulula: thola abantu abayi-100 abakukhokhelayo futhi bathande lokho okuthengisayo. Konke okufundayo kubo kuba ngumgudu wakho.
Amakhasimende 1-10: umbuthano wakho ofudumele
Amakhasimende akho okuqala angu-10 avela kubantu asebekwazi kakade. Yebo, lokhu kuzwakala kungakhululekile. Kwenze noma kunjalo:
1. Tshela umndeni wakho oseduze nabangane abaseduze abangu-5: ukuthi bangaceli izinhlangano ezisiza abampofu, kodwa impendulo. Ingxenye izothenga ngokusekelwa. 2. Thumela isimemezelo sokwethulwa komuntu siqu kokuphakelayo kwakho okuyinhloko Facebook kanye ne-Instagram (hhayi Izindaba -- okuphakelayo okuyinhloko). Chaza ukuthi kungani uqale. 3. Thumela LINE/WhatsApp umlayezo womuntu siqu kubantu abangu-30 ongaxoxanga nabo ezinyangeni eziyisi-6. Thola kuqala, usho isitolo ekugcineni. 4. Nikeza 'isaphulelo somsunguli': isaphulelo esingu-25% kumakhasimende okuqala angu-10, sihambe unomphela. 5. Bhala ngesandla amanothi okubonga okuthunyelwayo kokuqala okungu-10. Faka ikhodi ye-oda labo elilandelayo bese ucela ukudluliselwa.
Amakhasimende 11-30: umphakathi
Uma usunamakhasimende angu-10 nezibuyekezo ezingu-10, thuthukisa imiphakathi:
- Facebook Amaqembu: thola amaqembu angu-3-5 lapho ikhasimende lakho lihlanganyela khona. Chitha amaviki angu-2 unikela ngezimpendulo eziwusizo NGAPHANDLE kokusho isitolo sakho. Bese uthumela kanye ngomnikelo wokuqalisa. - Reddit / Pantip / Kaskus: umdlalo ofanayo -- ube usizo kuqala, uthengise okwesibili. Iningi lama-subreddits livimbela ukuziphromotha, ngakho yakha i-karma bese kuba abahlaziyi abanentshisekelo be-DM. - LINE I-OpenChat / i-Discord / Telegram: imiphakathi ye-niche eboshelwe kumkhiqizo wakho (isb. Isitolo segeyimu yebhodi → amaseva egeyimu ye-Discord) - Imihlangano yasendaweni: imicimbi yomuntu siqu ehlobene ne-niche yakho. Letha imikhiqizo engu-5-10 njengamasampula.
Umgomo: amakhasimende angu-20 avela kulezi ziteshi phakathi nezinsuku ezingu-30.
Amakhasimende 31-60: inhlanganisela yokuqukethwe
Ngekhasimende elingu-30 kufanele ube nezinto ezanele zokumaketha okuqukethwe. Amafomethi amathathu ahlanganiswe ngokushesha:
- TikTok / Reels : amavidiyo amafushane usebenzisa, ukupakisha, noma ukukhuluma ngemikhiqizo. Thumela nsuku zonke izinsuku ezingama-30. Omunye uzohamba ngegciwane; abanye bakhe isisekelo sabalandeli. - SEO Okuthunyelwe kwebhulogi: bhala izindatshana ezinomsila omude ongu-3-5 njengokuthi "ungakhetha kanjani u-X" noma "X vs Y ukuqhathanisa." Ngisho nokuvakasha okungu-100 kwe-organic Google ngenyanga kuba amakhasimende angu-1-3. - Umsunguli we-LinkedIn / X: yabelana ngalokho okufundayo -- amaphutha, uyawina, ngemuva-kwezigcawu. Abanye abasunguli babelana ngesitolo sakho futhi babe amakhasimende.
Lesi yisiteshi esinensa kakhulu, kodwa siyahlanganisa. Ngenyanga yesi-6, okuqukethwe kukulethela amakhasimende ekulaleni kwakho.
Amakhasimende 61-100: ukudluliselwa kanye nokusebenzisana
Ngekhasimende elingu-60, abathengi bakho abakhona bayisikhali sakho esiyimfihlo:
- Uhlelo lokudlulisela: 'Nika u-10%, thola u-10%' -- kokubili umdluliseli kanye nekhasimende elisha bathola isaphulelo sika-10%. Landelela ngamakhodi ahlukile. - Izibuyekezo kanye ne-UGC: cela wonke amakhasimende ajabule ngesithombe noma ukubuyekezwa kwevidiyo ukuze uthole isaphulelo esincane ku-oda lalo elilandelayo. Thumela kabusha eziteshini zakho. - Ubambiswano lomkhiqizo: thola umkhiqizo ongaqhudelani osebenzela ikhasimende elifanayo (isb. uthengisa amakhandlela athululwe ngesandla, athengisa izinkomishi zobumba). Qalisa isipho esihlanganyelwe -- uhlobo ngalunye lunikeza inqwaba, izisekelo ezihlukanisayo zabalandeli. - Cindezela endaweni: dlulisela indaba kubhulogi le-niche noma isitolo sezindaba sendawo. Imikhiqizo ye-Bootstrap enendaba enhle imbozwa mahhala u-30% wesikhathi.
Amamethrikhi abalulekile (nalawo angenawo)
Emakhasimendeni angu-100, gxila ku-:
- Isilinganiso sokuthenga esiphindayo: % wamakhasimende athenge okwesibili zingakapheli izinsuku ezingu-60. Ngaphezu kwama-20% = ukulingana kwemakethe yomkhiqizo okuqinile. - Izinga lokudlulisela: % wamakhasimende alethe elinye ikhasimende. Ngaphezulu kwe-10% = umkhiqizo wakho ufanelekile ukukhuluma. - NPS / isibuyekezo isikolo: buza "ungasincoma?" 1-10. Isilinganiso esingaphezu kuka-8 = unokuthile okwangempela.
Ziba: abalandeli bezenhlalo ephelele, izinombolo eziyize, "imibono." Akukho kulokhu okubalulekile kuze kube yilapho amakhasimende ethanda futhi ephinda.
Ushintsho lwe-100-to-1,000
Uma usushaye amakhasimende ayi-100 ngokwendalo, unobufakazi bomqondo. Manje ungakwazi:
- Faka kabusha imali engenayo (hhayi ukonga) ekuhlolweni kwezikhangiso ezikhokhelwayo ezincane ($100-300/ngenyanga) - Qasha umsizi wetoho wokupakisha ukuze uchithe isikhathi esiningi ekutholweni kwamakhasimende - Nweba umugqa womkhiqizo wakho ngokusekelwe kulokho amakhasimende abuze ngakho - Nyusa izintengo ngo-10-15% -- amakhasimende angaphambi kwesikhathi akwenzele phansi ukuze uhlole imakethe
0 kuya ku-100 ingxenye enzima kakhulu. 100 kuya ku-1,000 cishe kulula izikhathi eziyi-10 ngebhuku lokudlala olakhile.
Usulungele ukuqala isitolo sakho se-inthanethi?
Qala ngesivivinyo samahhala sezinsuku ezingu-14, bese uhlela kusuka ku-$3/ngenyanga. Azikho izimali ze-Rukter transaction. Khiqiza futhi uhlele isitolo sakho ngamaminithi.
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