Ecommerce SEO don Masu farawa 2026 -- Matsayi akan Google Ba tare da Biyan Talla ba

SEO (Maganganun Injin Bincike) shine al'adar sanya kantin sayar da ku ya zama mafi girma a cikin sakamakon binciken Google -- ba tare da biyan kuɗi ba. Lokacin da aka yi daidai, yana kawo kyauta, ƙwararrun zirga-zirga na shekaru.

Don kantin sayar da kan layi, SEO ya rushe cikin abubuwa uku da Google ya damu da su:

1. Shin shafinku yayi daidai da abin da mutane ke nema? (keywords, titles) 2. Shin shafinku yana da amfani kuma yana da sauƙin amfani? 3. Shin wasu rukunin yanar gizon sun amince da ku?** (hanyoyin baya, ambaton alamar)

Shi ke nan. Komai daki-daki ne. Ba kwa buƙatar zama mai haɓakawa don yin ecommerce SEO da kyau.

Ba kwa buƙatar kayan aiki masu tsada. Yi amfani da waɗannan hanyoyin kyauta:

• •Google autocomplete -- fara buga samfurin ku, duba abin da Google ke nunawa
• •Google "Mutane kuma suna tambaya" - akwatunan tambaya a cikin sakamakon bincike tambayoyin abokin ciniki ne na gaske
• •Binciken masu alaƙa -- kasan kowane shafin sakamako na Google
• •Amsa Jama'a (matakin kyauta) -- yana nuna abin da mutane ke tambaya game da kowane batu
• •Ubersuggest (bincike na kyauta, iyakataccen bincike na yau da kullun) - yana nuna ƙididdiga ƙarar bincike

A kowane shafi na samfur, gyara waɗannan abubuwa uku:

1. Alamar taken. Wannan shine abin da ke nunawa a sakamakon Google. Tsarin: [Sunan Samfura] [Maɓallin Maɓalli] [Brand/Store]. Misali: "Jakar Tote Bag Na Hannu a Bangkok | RoseShop".

2. Bayanin Meta. Rubutun ƙarƙashin taken a cikin sakamakon bincike. Rubuta takaitacciyar jimla 1-2 mai amfani. Haɗa babban amfanin samfurin, ba kawai sunan samfurin ba.

3. Bayanin samfur. Rubuta aƙalla kalmomi 200 na ainihin bayanai -- kayan aiki, girma, wanda yake, wace matsala yake warware. Google yana ba da cikakkun bayanan samfuran samfuran akan na bakin ciki.

A Rukter, zaku iya shirya duk uku a cikin Dashboard → Products → [samfurin] → SEO.

Google yana amfani da tsarin rukunin yanar gizon ku don fahimtar abin da kantin ku ke nufi. Tsarin tsabta yana taimakawa duka masu siye da Google.

Mafi kyawun aikin ecommerce: *

- Gida → Tari (manyan nau'ikan 3-7) → Samfura - Kowane tarin yana da nasa URL (misali /collections/handmade-bags) - Kowane shafin tarin yana da nasa bayanin -- ba kawai grid samfurin ba - Guji zurfafa zurfafawa (tarin → ƙaramin tarawa → ƙaramin yanki)

A Rukter, tarin suna samun shafukansu ta atomatik kuma ana ƙara su zuwa taswirar rukunin yanar gizon. Ƙara bayanin kalmomi 100-150 zuwa kowane shafi na tarin -- yana taimakawa matuƙar tasiri ga matakin rukuni.

Tsallake kayan aikin da aka biya a farkon. Waɗannan zaɓuɓɓukan kyauta sun ƙunshi abubuwan yau da kullun:

• •Google Search Console -- yana nuna waɗanne keywords ke kawo zirga-zirga da kuma waɗanne shafuka ne ke buƙatar aiki
• •Google Analytics 4 -- yana nuna halayen baƙi (an riga an haɗa shi cikin Rukter)
• •PageSpeed ​​​​Insights -- duba idan kantin sayar da ku ya yi lodi da sauri don Google ya yi matsayi
• •Gwajin Sakamako Mawadaci -- duba idan an gano ingantaccen bayanan samfuran ku
• •Kayayyakin Yanar Gizon Yanar Gizo na Bing -- galibi ana yin watsi da su, amma Bing yana kawo 5-10% na zirga-zirgar bincike

Haɗin baya (sauran rukunin yanar gizon da ke da alaƙa da naku) har yanzu sune siginar matsayi mafi ƙarfi. Don ƙaramin kantin, ga yadda ake samun su ba tare da spam ba:

1. Jera kantin sayar da ku a cikin kundayen adireshi na gida -- Thai Tambon, kundayen adireshi na gida, jerin masana'antar niche 2. Samu a cikin kafofin watsa labarai na gida * -- aika labari game da kasuwancin ku zuwa shafukan salon rayuwa na gida (masu rubutun ra'ayin yanar gizo na abinci suna son sabbin samfuran gida) 3. Buga baƙo akan shafukan yanar gizo masu kyau * -- rubuta labari mai amfani don bulogi a cikin masana'antar ku, tare da hanyar haɗi guda ɗaya zuwa kantin sayar da ku. 4. Abokin haɗin gwiwa tare da ƙarin samfuran -- musayar ambaton samfur akan abubuwan shafukan juna 5. Wikipedia (a hankali) -- idan masana'antar ku tana da shafi na Wikipedia, ba da gudummawar abun ciki mai amfani (marasa talla) na iya samun hanyar haɗin yanar gizo a wasu lokuta.

Guji tsarin hanyar haɗin yanar gizo da aka biya, kundayen adireshi na hanyar haɗin yanar gizo, da spam na dandalin tattaunawa. Google yana gano waɗannan kuma yana hukunta shagunan da ke amfani da su.

Sahihin lokaci na SEO:

- Wata na 1-2 *: Google ya gano kuma ya ba da bayanin shafukanku. Babu wani abu da zai iya gani a gare ku tukuna. - Watan 3-4 *: Kalmomin dogon wutsiya na farko sun fara matsayi a shafi na 2-3. Trickle na Organic zirga-zirga fara. - Watan 5-6 *: Mahimman kalmomi masu girma sun fara motsawa zuwa shafi na 1. An fara zirga-zirga na gaske. - Watan 9-12 *: Tasirin haɓakawa ya fara shiga. zirga-zirgar SEO yawanci ya zama tashar da ba ta biya mafi girma ga shagunan da suka buga daidaitattun abun ciki.

Shagunan da suka ci nasara a SEO sune waɗanda suka tsaya tsayin daka don watanni 9-12. Yawancin sun daina aiki a wata 3 saboda ba za su iya ganin sakamako ba tukuna - kuma shine ainihin dalilin da yasa masu haƙuri suka yi nasara.