Rukter Jagora · 8 min karatu

Kasuwancin e-commerce na Cross-Border a Asiya -- Yadda ake siyarwa ga Abokan ciniki a Wasu ƙasashe

Jagora mai amfani don siyar da kan iyakoki a kudu maso gabashin Asiya. Kuɗi, jigilar kaya, kwastan, hanyoyin biyan kuɗi, da haɗin kai na biyan kuɗi na gida don Thailand, Vietnam, Indonesia, Philippines, da Malaysia.

Me yasa SEA ketare iyaka shine babbar dama ta 2026

Kudu maso gabashin Asiya shine mutane miliyan 670 a cikin kasashe 11, tare da haɗin gwiwar ecommerce GMV na dala biliyan 230 a ƙarshen 2026. Ba kamar Turai ko Arewacin Amirka (cikakken ba), SEA har yanzu yana cikin farkon girma - alamar Thai na iya shiga Vietnam, Indonesia, ko Philippines tare da ƙananan gasa kuma sami abokan ciniki masu aminci a cikin watanni 6.

Kama: kowace ƙasa tana da harshe daban-daban, hanyoyin biyan kuɗi, kayan aikin jigilar kaya, da halayen masu amfani. Kula da SEA a matsayin kasuwa ɗaya shine kuskuren #1 na ƙasashen waje. Bi da kowace ƙasa azaman ƙaddamarwa daban.

Umurnin fadada (kuma me yasa)

Don alamar Thai, daidaitaccen odar faɗaɗa shine:

1. Thailand * -- gida tushe, inda ka gina samfurin-kasuwa dace 2. Vietnam * -- kasuwa mai saurin girma, yanayin biyan kuɗi (Momo, VNPay, COD) kama da Thailand 3. Indonesia * -- babbar kasuwar SEA, amma manyan dabaru da rarrabuwa na biyan kuɗi; magance bayan Vietnam 4. Philippines * -- Ingilishi, GCash rinjaye, mafi sauƙi fiye da Indonesia don ƙaddamar da farko zuwa ketare 5. Malaysia -- ƙarami amma mafi girma AOV, FPX/DuitNow + Maybank rinjaye

KADA kayi ƙoƙarin ƙaddamar da duka 5 a lokaci guda. Kowanne yana ɗaukar watanni 3-6 na ƙoƙarin mayar da hankali.

Currency: caji a cikin gida ko a cikin USD?

Koyaushe caji a cikin kuɗin gida na abokin ciniki. Farashin canji yana raguwa 30-50% lokacin da masu siye suka ga kuɗin waje a wurin biya saboda:

- Tashin hankali na lissafi (mai siyan Vietnamese ba zai iya yanke hukunci da sauri ba ko baht 800 daidai ne) - Kudaden banki akan ma'amalar katin waje (1-3% ƙarin farashin abokin ciniki) - Rashin amincewa da masu siyar da kudin waje

Rukter yana sarrafa farashin kuɗi da yawa a kowane tashoshi/ƙasa. Sanya farashi a cikin THB, VND, IDR, PHP, MYR daban - tare da jujjuya hannun hannu akan farashin kowace kasuwa (samfurin 590-baht na iya farashin 690 a Vietnam don ɗaukar jigilar kaya).

Hanyoyin biyan kuɗi ta ƙasa

Kowace ƙasar SEA tana da mafi girman hanyar biyan kuɗi na gida. Rasa shi kuma jujjuyar ku ta yi ƙasa sosai:

  • Tailandia: Saurin biya QR, Canja wurin banki, COD
  • Vietnam: VNPay, Momo, ZaloPay, Canja wurin banki, COD (har yanzu 30%+ na umarni)
  • Indonesia: QRIS, GoPay, OVO, Dana, Canja wurin banki (BCA, Mandiri), COD
  • Philippines: GCash, Maya, Canja wurin banki (BPI, BDO), COD
  • Malaysia: FPX, DuitNow QR, Touch n Go eWallet, Ƙarawa, Canja wurin banki
  • Singapore: PayNow, GrabPay, ShopBack, katin kiredit (kasuwar jama'a)

Shipping: 3PL abokan hulɗa da ke aiki a kan iyaka

Haɗin kan iyaka a cikin SEA yana da wahala fiye da cikin ƙasa guda. Zabuka:

- DHL / FedEx / UPS *: azumi (kwanaki 3-7) amma tsada ($ 15-40 kowace fakiti). Mafi kyau ga samfuran ƙima. - J&T Express / Ninja Van *: yanki na 3PLs wanda ke rufe ƙasashen SEA da yawa tare da ƙananan farashin ($ 5-15 kowace fakiti, kwanaki 5-10). Mafi kyau ga samfuran tsaka-tsaki. - Flash Express / Kerry *: rinjaye Thai 3PLs tare da zaɓuɓɓukan iyaka zuwa ƙasashen makwabta. - Kai tsaye na gida 3PL kowace ƙasa *: yi rajistar mahallin gida ko amfani da abokin tarayya mai cikawa tare da warehousing a kowace ƙasa. Isarwa mafi sauri amma farashi mafi girma.

Don <$ 30,000/ watan kudaden shiga na kan iyaka, yi amfani da J&T ko Ninja Van. Sama da wancan, yi la'akari da wuraren ajiyar gida a Vietnam ko Indonesia don isar da kwanaki 3.

Kwastam da ayyuka (mai shiru killer)

Kowace ƙasar SEA tana da madaidaicin kwastan de minimis ƙofa -- a ƙasa wanda babu harajin shigo da kaya:

- Thailand: 1,500 baht Vietnam: 1,000,000 VND (~ $40) - Indonesiya: $3 USD (ƙananan ƙasa sosai, kusan komai ana biyan haraji) - Philippines: 10,000 PHP (~ $ 175) - Malaysia: 500 MYR (~ $110)

Ajiye ƙimar oda a ƙasa da bakin kofa KO haɗa da ayyuka a cikin farashin ku (DDP -- Biyan Bayarwa) don haka mai siye baya mamakin lissafin kwastam. Masu saye da suka samu kuɗin kwastan ba zato ba tsammani ba za su sake yin oda ba.

Yanki: fiye da fassarar

Fassara ta atomatik wuri ne, ba ƙarewa ba. Don canzawa cikin sabuwar kasuwa kuna buƙatar:

- kwafin ingancin ɗan ƙasa *: hayar marubuci mai zaman kansa a kowane kasuwa don manyan shafuka 20 (gida, manyan samfuran, wurin biya). Fassara ta atomatik yana da kyau ga SEO abun ciki na dogon wutsiya. - Hoton gida *: mai siyar da Vietnamese yana da yuwuwar canza yanayin gani, fage, ko saituna na Vietnamese a cikin hotunan samfur - Alamomin amincewa na gida *: sake dubawa na abokin ciniki a cikin yaren gida, alamun biyan kuɗi na gida a wurin biya, lambar wayar gida don tallafi - Hujjar zamantakewar gida *: fasalin fasali daga masu siye a waccan ƙasar - 'Linh ya sake dubawa daga Ho Chi Minh' ya canza fiye da bita na Ingilishi na gaba ɗaya.

Tallafin yare 69 na Rukter yana sarrafa harshe; al'adun gargajiya yana kan ku.

Shirya don fara kantin sayar da kan layi?

Fara da gwajin kwanaki 14 kyauta, sannan shirya daga $3/wata. Babu Rukter ma'amala kudade. Ƙirƙira kuma shirya kantin sayar da ku a cikin mintuna.

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