Ukutholwa Kwenqola Elahliwe -- Ungakunqoba Kanjani U-30% Wokuthengisa Okulahlekile

Isitolo esimaphakathi se-ecommerce silahlekelwa u-70% wabathengi phakathi kokwengeza ikalishi nokuqeda ukuphuma. Abanye balaba abakhahlela amathayi abebengahlosile ukuthenga. Kodwa cishe u-30-40% abathengi bangempela abaphazamisekile, bashaya ingxabano yokukhokha, noma bafuna ukukucabangisisa.

Ukutholwa kwenqola elahliwe kuyindlela eyodwa ephezulu yokukhula ye-ROI ezitolo ezincane. Izinqola ezitholiwe akubizi lutho ukuzithola (ikhasimende selivele lifikile kuwe), liguqule ku-8-15% ngokulandelana okufanele, futhi lizikhokhele lona ngeviki lokuqala.

Khuluma nalokhu NGAPHAMBI kokuthi uqale ama-imeyili okubuyisela, ngoba ukulungisa imbangela kuvimbela inkinga:

• •Izindleko zokuthumela ezingalindelekile ekuphumeni (ziboniswe sekwephuzile kakhulu) -- bonisa izindleko zokuthumela ekhasini lomkhiqizo
• •Ukudalwa kwe-akhawunti okuphoqiwe -- nikeza i-checkout yesivakashi, njalo
• •Ikhasi lokuphuma elihamba kancane kuselula -- ngaphansi kwamasekhondi angu-3 umkhawulo; phezu 5 = 50% bounce
• •Indlela yokukhokha ayikho (ayikho i-PromptPay, ayikho i-LINE Pay, ayikho i-COD) -- hlola ukushiywa ngesinyathelo sokukhokha
• •Izinkambu zamafomu eziningi kakhulu -- cela ubuncane obungenalutho (igama, ikheli, ifoni, i-imeyili)

Ukulandelana okuqinisekisiwe kokutholwa kokulahlwa kwe-imeyili:

I-imeyili 1 -- 1 ihora ngemva kokulahlwa: isihloko 'Ushiye okuthile ngemuva.' Ithoni enobungane, bonisa izinto zekalishi ezinezithombe, chofoza kanye inkinobho ethi 'qedela i-oda lakho'. Asikho isaphulelo okwamanje.

I-imeyili 2 -- amahora angu-24 ngemva kokulahlwa: isihloko 'Usacabanga ngakho?' Bhekana nokungabaza okuvamile (isikhathi sokuthumela, inqubomgomo yokubuyisela, umhlahlandlela wosayizi). Faka isibuyekezo sekhasimende sento eshiywe ngemuva.

I-imeyili 3 -- amahora angu-72 ngemva kokulahlwa: isihloko 'Siyabonga kancane ngokusicabangela.' Nikeza ngekhodi yesaphulelo engu-10% evumelekile amahora angu-48. Lesi isithombe sakho sokugcina.

Ngemva kwe-imeyili 3, hambisa othintana naye ohlwini lwakho lwezincwadi ezivamile. Ungafaki ugaxekile ngokweqile -- ulimaza isithunzi sakho somthumeli.

E-Thailand, imilayezo ye-LINE ivuleka ngo-80%+ uma iqhathaniswa ne-imeyili ngo-20-25%. Uma ikhasimende lakho lizengeza ku-LINE OA yakho, beka kuqala i-LINE kune-imeyili:

- imizuzu engu-30 ngemva kokulahlwa: umlayezo we-LINE olula onezinto zenqola kanye nesixhumanisi sokubuyisela ngokuchofoza okukodwa. Ithoni evamile -- "อย่าลืมตะกร้านะ 🛒" Ngemva kwamahora angu-24: umlayezo omfushane okhuluma ngokukhathazeka okukodwa okujwayelekile + ikhodi yesaphulelo

I-LINE inemithetho eqinile (ayikwazi ukuqhuma > imilayezo yamahhala engu-1,000/inyanga esigabeni samahhala; izindleko zokusakaza ziyenyuka). Sebenzisa i-LINE ukuthola inhloso ephezulu, i-imeyili yakho konke okunye.

Isu lesaphulelo lenza noma lephule ukutholwa kwenqola elahliwe:

- 10% isephulelo sisezingeni. Okuphansi = kuzitshiwe. I-Higher = iqeqesha amakhasimende ukuthi alahle yonke inqola elinde isigqebhezana. - Ukuthunyelwa kwamahhala kwephula isaphulelo esingu-10% lapho ukuthunyelwa kwakuyisizathu sokulahlwa - Isikhathi esinqunyelwe (amahora angu-48) akuxoxiswana ngaso -- isenzo esiphuthumayo - Ikhodi ibonakala emzimbeni we-imeyili, hhayi inkinobho ye-CTA kuphela -- abathengi abaningi bakopisha/banamathisele besuka kumgwamanda we-imeyili - Gwema iphesenti lesaphulelo + ukupakisha ukuthunyelwa kwamahhala -- lokhu kufundisa amakhasimende ukulinda amadili ahlanganisiwe

UNGAPHUMELI ku-imeyili 1. Londoloza izaphulelo nge-imeyili 3. Uma wenza isaphulelo ngokushesha, uqeqesha wonke amakhasimende azayo ukuthi ashiye inqola yawo ukuze athole isaphulelo.

Kudeshibhodi yakho, bukela lezi zinombolo:

- Izinga lokulahlwa kwenqola: Amaphesenti amakalishi awaqediwe. Isilinganiso semboni ngu-70%. Ngaphansi kuka-60% = okukhulu. Ngaphezulu kwama-80% = kukhona okuphukile ekuphumeni. - Izinga lokubuyisela: % lezinqola ezilahliwe ezibuya ngokulandelana kwakho. Kuhle = 8-12%. Okukhulu = 15%+. - Imali engenayo yokutholwa : isamba se-baht/USD ezinqoleni ezitholiwe. Lena into yakho yomugqa "yemali yamahhala". - Isikhathi sokululama : amahora amaphakathi ukusuka ekulahleni ukuya ekuthengeni. Lower = ukulandelana kwakho kusebenza ngokushesha; ephakeme = amakhasimende adinga ukukhuliswa okwengeziwe

I-Rukter ibonisa wonke ama-metrics kuwijethi Yokubuyisela Ideshibhodi. Lungiselela okuhlukile okukodwa ngesikhathi -- ukushintsha imigqa yesihloko, inani lesaphulelo, noma ukuthumela isikhathi.